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电子商务英语 第2版
作者:兰征
ISBN:978-7-111-34421-6
所属丛书:职业教育

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本书主要介绍了有关电子商务基础,网络营销,电子支付与网络安全。
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ISBN:978-7-111-34421-6
装订:平装
责编:孔熹峻
开本:16开
出版日期: 2018-11-30
字数:167 千字
定价:19.0
图书简介
本书主要介绍了有关电子商务基础,网络营销,电子支付与网络安全。
作者信息
章节目录
目 录

前言
Unit One Brief Introduction to
Internet 1
Lesson 1 1
Warm-up 1
Reading 2
Language Study 3
Listening and Speaking 4
Role Play 5
For Further Study 5
Translation 5
Lesson 2 7
Warm-up 7
Reading 8
Language Study 10
Listening and Speaking 11
Role Play 12
For Further Study 12
Translation 13
Unit Task 14
Unit Two Brief Introduction to
Electronic Commerce 15
Lesson 3 15
Warm-up 15
Reading 16
Language Study 18
Listening and Speaking 19
Role Play 19
For Further Study 20
Translation 21
Lesson 4 22
Warm-up 22
Reading 22
Language Study 24
Listening and Speaking 24
Role Play 25
For Further Study 25
Translation 26
Unit Task 26
Unit Three Categories of the
E-commerce 27
Lesson 5 27
Warm-up 27
Reading 27
Language Study 29
Listening and Speaking 30
Role Play 30
For Further Study 31
Translation 32
Lesson 6 33
Warm-up 33
Reading 33
Language Study 35
Listening and Speaking 37
Role Play 37
For Further Study 37
Translation 38
Unit Task 39
Unit Four E-marketing 40
Lesson 7 40
Warm-up 40
Reading 40
Language Study 42
Listening and Speaking 43
Role Play 44
For Further Study 44
Translation 45
Lesson 8 46
Warm-up 46
Reading 46
Language Study 48
Listening and Speaking 49
Role Play 50
For Further Study 50
Translation 51
Unit Task 51
Unit Five E-payment System 52
Lesson 9 52
Warm-up 52
Reading 53
Language Study 54
Listening and Speaking 56
Role Play 56
For Further Study 56
Translation 57
Lesson 10 58
Warm-up 58
Reading 58
Language Study 60
Listening and Speaking 61
Role Play 62
For Further Study 62
Translation 62
Unit Task 63
Unit Six Security and E-commerce 64
Lesson 11 64
Warm-up 64
Reading 64
Language Study 66
Listening and Speaking 68
Role Play 68
For Further Study 68
Translation 69
Lesson 12 70
Warm-up 70
Reading 70
Language Study 73
Listening and Speaking 74
Role Play 74
For Further Study 74
Translation 75
Unit Task 75
Unit Seven Prospect for
E-commerce 76
Lesson 13 76
Warm-up 76
Reading 76
Language Study 78
Listening and Speaking 79
Role Play 80
For Further Study 80
Translation 81
Unit Task 81
Unit Eight Logistics 82
Lesson 14 82
Warm-up 82
Reading 82
Language Study 84
Listening and Speaking 85
Role Play 86
For Further Study 86
Translation 87
Unit Task 87

Vocabulary 88
Appendix I For Further Study
参考译文 95
Appendix II 课后练习答案 98
参考文献 105
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