本书为“十四五”职业教育国家规划教材、浙江省普通高校“十三五”新形态教材修订版，也是省级精品课程“外贸英语函电”的配套教材。本书根据高等职业教育“强化技能，贴近岗位”的特点和要求修订而成，内容涵盖商务书信基础知识以及建立业务关系、商务谈判、寄样、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。每章涉及一个外贸行业，遵循了“应用性原则”，突出了外贸信函技能的训练。每章包括核心提示、学习目标、背景知识、案例分析（常用短语和典型例句、样信）、小技巧、补充阅读、常见错误、生词表、行业词汇、信函注释及练习等版块内容。 本书可作为高等职业院校商务英语、国际贸易等相关专业的教材，也可作为在职人员的培训用书，还可作为成人高校学生的自学用书。 为方便教学，本书配备了电子课件、教案、参考译文及答案等教学资源。凡选用本书作为教材的教师均可登录机械工业出版社教育服务网www.cmpedu.com，免费 下载电子课件。如有问题请致电010-88379375联系营销人员，QQ群：726174087。

职业院校教师

前言
二维码索引
Chapter 1　Fundamentals of Business Communicatio 1
1.1　Letters (Traditional Mails 2
1.2　E-mail 7
1.3　Business Postcar 12
1.4　Other Commonly Used Methods of Communicatio 13
Additional Readin 17
Common Errors Made by Student 19
Vocabular 19
Supplementary Vocabulary for Garment 20
Exercise 21
Chapter 2　Establishing Business Relation 23
Case Stud 25
Additional Readin 39
Common Errors Made by Students 40
Vocabular 41
Supplementary Vocabulary for Toy 42
Notes to the Tex 42
Exercise 46
Chapter 3　Business Negotiation 47
3.1　Enquiries and Replie 48
3.2　Offer 54
3.3　Counter Offers and Re-counter Offer 60
3.4　Acceptanc 70
Additional Readin 71
Common Errors Made by Students 77
Vocabular 78
Supplementary Vocabulary for Arts & Craft 79
Notes to the Tex 80
Exercise 88
Chapter 4　Sending Sample 91
Case Stud 93
Additional Readin 100
Common Errors Made by Students 103
Vocabular 103
Supplementary Vocabulary for Hardware Product 104
Notes to the Tex 105
Exercise 108
Chapter 5　Signing a Contrac 111
Case Stud 113
Additional Readin 126
Common Errors Made by Students 129
Vocabular 129
Supplementary Vocabulary for Electrical Appliances 130
Notes to the Tex 131
Exercise 135
Chapter 6　Terms of Paymen 137
6.1　Paymen 138
6.2　Urging Establishment of L/ 145
6.3　L/C Amendment and Extensio 148
Additional Readin 151
Common Errors Made by Students 154
Vocabular 155
Supplementary Vocabulary for Mechanic Product 156
Notes to the Tex 157
Exercise 162
Chapter 7　Packin 165
Case Stud 166
Additional Readin 176
Common Errors Made by Student 179
Vocabular 179
Supplementary Vocabulary for Electronic 180
Notes to the Tex 181
Exercise 183
Chapter 8　Insuranc 185
Case Stud 186
Additional Readin 193
Common Errors Made by Student 194
Vocabular 194
Supplementary Vocabulary for Light 195
Notes to the Tex 196
Exercise 200
Chapter 9　Shipmen 202
Case Stud 203
Additional Readin 214
Common Errors Made by Students 215
Vocabular 216
Supplementary Vocabulary for Mould Product 216
Notes to the Tex 217
Exercise 218
Chapter 10　Complaints and Claim 220
Case Stud 222
Additional Readin 231
Common Errors Made by Student 233
Vocabular 234
Supplementary Vocabulary for Chemical Product 234
Notes to the Tex 235
Exercise 238
附 241
附录A　Frequently Used Country / Area Code 241
附录B　Commonly Used Telex Abbreviation 243
附录C　Useful Tools for Foreign Trad 248
附录D　Different Company Names by Country 248
附录E　Specimen E-mails for Cross-Border Electronic Commerc 250
参考文 255